Return for their money, the host sponsors received a vice chairman spot on the committee for anexecutive to help plan the event, along with one of the more than 200 luxury suites at MetLife Stadium for the game.Cruz ControlMelissa Shuffield, a spokeswoman for JPMorgan, said the company worked with the Snowflake Youth Foundation, the host committee designated charitable project. It helped start an after school program at the Boys Girls Club in Paterson, New Jersey, named Control after Giants receiver Victor Cruz, who hails from that city.Goldman Sachs views its sponsorship as a way to support economic development in the tri state area and a chance to trumpet Goldman work with the NFL helping minority and women owned businesses become Super Bowl vendors, said Andrew Williams, a spokesman.using this as an opportunity to promote our small business initiative and drive people to participate https://www.sellnhlnfl.com , Williams said.Cicero said the sponsors in New York demonstrate both the wealth and power of the city economic base, and the expense of hosting the NFL championship game there, spread between two states with a stadium in East Rutherford, New Jersey, eight miles from Super Bowl Boulevard in Manhattan Times Square.NFL PolicyThe New York area was able to tap the financial sector more easily than other cities because of an NFL policy: It allows hosts to recruit sponsorships from local businesses who are not official league partners. This year, that meant financial institutions.While New Orleans had no hope of tapping the kind of money available to the New York area hosts its exemption was to the oil and gas industry the infrastructure in place there from hosting the game a record 10 times ensured a budget of under $15 million, he said.We’re using this as an opportunity to promote our small business initiative and drive people to participate not only less expensive to do business here, the fact that we done this 10 times before helps us navigate the event, Cicero said from New Orleans.
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